Destination Games

Developed by Trust5, Destination Games is a leading edge carrier-grade solution that supports the next generation of mobile games services. Incorporating a range of innovative billing models, connected games and community features it offers a fully integrated mobile games experience for users.

Delivered on a hosted and managed basis, Destination Games builds on the extensive experience that Trust5 have of the mobile games market. With a track record of implementing successful and reliable mobile games services since 2003, Trust5’s client list includes O2, EA Mobile, Glu, Orange and Tesco Mobile.

In addition to supporting industry standard content management requirements, Destination Games offers the following key functionality:

• Multiple Billing Models: Including Pay Per Play, Subscription, Rental & Outright Purchase, the solution also supports “Try before you buy” functionality.
• CRM & Personalisation: Including recommendations and dynamic banner display based on an individual user’s purchase history.
• Wrappers: Facilitating multiple billing options, in-game advertising and an operator customised in-game menu.
• Integrated Web Support: Showcasing the catalogue of game titles available on a device-by-device basis, the web site can incorporate ad-funded online games.
• My Account: Enabling a user to track purchases, download status and view recommendations this feature also supports a loyalty club.
• Community: Including ratings, top scores and user-generated content related to mobile games.
• Handset Embeds: Targeted at casual gamers who are less likely to visit either the WAP or Web storefronts, embedded games are an ideal opportunity to promote trial versions of games. Integrated billing options facilitate outright purchase or rental without any additional download.
• Connected Game Play: Enabling a user to compete against other users in the form of leader boards, leagues or knock-out events.

Combining these features with a standard operator download service delivers an enhanced mobile games service that is targeted at increasing revenues through the acquisition of new users and the increase of the average expenditure per user.

Destination Games is provided on a fully hosted and managed basis and both the WAP and Web storefronts can be customized to meet the needs of individual operators and brand owners. The service is supported by the Trust5 Content Delivery Platform to deliver a fully integrated end-to-end mobile games solution.