Destination Games

Destination Games is a fully managed mobile games service that delivers market leading conversion rates of sales per visitor. With over 8 years experience of developing mobile services and with 6 years experience of managing mobile games services, Trust5 is the ideal partner for mobile operators and game publishers who need a reliable and experienced technology partner.

Supported by a comprehensive mobile content management system Destination Games offers the following key functionality:

Combining these features with a standard operator download service delivers an enhanced mobile games service that is targeted at increasing revenues through the acquisition of new users and the increase of the average expenditure per user.

Destination Games is provided on a fully hosted and managed basis and both the WAP and Web storefronts can be customized to meet the needs of individual operators and brand owners. The service is supported by the Trust5 Content Delivery Platform to deliver a fully integrated end-to-end mobile games solution.

The image below is an example of the Mobile storefront that is supported by Destination Games. The site display is optimised on a device profiled basis and it is possible to have a number of different site templates that support handset groups of varying capabilities. The storefront can be customised for each client to meet individual brand and design guidelines.

The key features of the Trust5 Storefront

Device Profiled display of content titles
Automated rotation of Featured Titles
Dynamic Top Seller list
Dynamic device profiled banner display
Integrated Trust5 or Third-party search
Browse by Category, A-Z or publisher
Automated back-fill of published titles for new device compatibility
Personalisation including recommendations based on previous purchases
Selection of displayed content based on previous purchases
MyAccount enabling users to track purchases and download status
Free download of Trial version of games
Recommend a friend
Content Gifting
Content Bundling
Multiple billing options (PayPerPlay, Rental & Outright Purchase)

The functionality outlined above is standard and can be deployed within a short period of time for a new client. The key dependencies in terms of implementation are the availability of a WAP billing API and the passing of some form of user identification (MSISDN/UID) to the Trust5 servers that host the WAP storefront. Based on previous experience, a new operator WAP storefront can be implemented within a 6-8 week timeframe.